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For startups, small businesses, and non-profit organizations, the idea of investing time and money into marketing communications can be very intimidating. Deciding between an investment in the next rising social media site, attending an industry trade show, or developing a direct mail program is daunting for businesses with marketing staffs of 20 people. Doing it with just a handful or fewer may seem nearly impossible, as the increasing number of available opportunities can be overwhelming.
This book will help you set priorities for your marketing communication investments. It walks through an easy-to-understand visual framework by which all marketing communication tactics should be considered; so as new marketing options come and go, you’ll know which ones to embrace and which ones to forget. The book also outlines the five must-have tactics all marketers must do before anything else. Real-life examples are everywhere in this book, making it easy to see exactly how the entire process works.
- Sales Rank: #973472 in eBooks
- Published on: 2013-03-22
- Released on: 2013-03-22
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
Actionable, Compelling & Fun!
By Megan D.
This book really had me at the title. There is so much clutter out there for those of us trying to market anything and Nick does a fantastic job helping anyone "get their priorities straight." I loved his use of real world examples that kept me interested and differentiated this from so many other books out there. This book is incredibly actionable for businesses with a limited marketing budget and you finish knowing exactly what to do and more importantly, what NOT to do. The author also has a very credible background having worked at both small companies (non-profits) as well as one of the biggest companies - Google. I often have trouble getting through "business" books as they come across too preachy or spend the entire time telling me what they are going to tell me later in the book. This was a rare exception and I got through the entire thing in two days.
2 of 2 people found the following review helpful.
Great Read for Every Small Business
By SpaceShirtMan
As a marketer, I read Nick's book and was instantly impressed. He beautifully boils down complex strategies into tactical approaches. Through his frameworks and actionable tips, Nick coaches any marketer around how to create compelling, shareable experiences-- the must have of any good product or marketing campaign. I was on my way out the door to run my Saturday errands and planned to just read a chapter. 2 hours later, I had finished the full book and seriously contemplated re-reading. Highly encourage any marketer to read this book. The content is rich and the inspiration is wonderful.
2 of 2 people found the following review helpful.
Must Read Marketing for Start-ups and Non-profits
By Jackie L.
This book is a great resource for those who may not have many marketing resources and need a crash course in basic tactics and strategies. It is extremely easy to read and filled with useful frameworks, metrics and suggested strategies. The "Five Must-Haves" chapter provides smart and actionable next steps. What I love most is that Nick provides many examples, from his own experiences to SpanAir, Coke and Zappos to bring his perspectives to life. With 10+ years of experience in marketing, he clearly knows what he is talking about.
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